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906 views
Author: Petya Grozdarska

Generic vs Personalized Content

Posted by in Content Marketing

Generic content is being left behind, stepping out and letting personalization take the crown. Take a look at a few examples of generic vs personalized content and see the advantages of personalization in every aspect of your marketing strategy and sales funnels.

660 views
Author: Petya Grozdarska

Top 3 Most Used Profiling Characteristics

Posted by in Adtailor

Before you start personalizing, it’s important to define target groups for your products and services. Learn what profiling characteristics will help you shape the customer profile for your business and which of those traits are most commonly used.

695 views
Author: Betty Stefanova

How to Use Personalization in Your Marketing Strategy

Posted by in Content Marketing

Many marketers are struggling with how to apply content personalization effectively. That is why in this post we concentrate on some steps that will help you integrate personalization in your content marketing strategy smoothly and effectively.

810 views
Author: Petya Grozdarska

6 Powerful Marketing Tools For Your E-commerce Site

Posted by in E-commerce

Building an e-commerce business is not an easy task. Your site should not only be presentable and user-friendly but also easy to navigate and personalized. See the list of tools that might help you enhance your online store.

710 views
Author: Betty Stefanova

Why Marketers Must Start Personalizing ASAP?

Posted by in Content Marketing

What is personalization and why is it so important? How to achieve it at every stage of the sales funnel? We discuss these points and share more about personalized content, ads and offers and why it is important to start personalizing asap.

1,276 views
Author: Petya Grozdarska

What Is A Buyer Persona And How To Create It?

Posted by in Content Marketing

A buyer persona is a semi-fictional character that represents the perfect customer for your business. Buyer personas help you identify and better understand your best customers. This way it’s easier for you to tailor content that answers your clients’ specific needs, interests, behaviors, and expectations.

744 views
Author: Betty Stefanova

Why Is Smart Data a Game Changer for Your Business?

Posted by in Big Data

Quality should not come over quantity. The value of big data is not its size, but the insights that can be drawn from its analysis. In this article, we are discussing several key features and benefits of smart data for your business

543 views
Author: Petya Grozdarska

Is TechCrunch Disrupt Really That Disruptive?

Posted by in Events

Between May 9th and 11th, TechCrunch Disrupt took place in the vibrant New York City. Part of the Adtailor team participated in the huge tech startup conference as well. See how we prepared for the huge tech conference and what lessons we learned from the whole experience.

589 views
Author: Betty Stefanova

10 Tips on How to Create a Converting Landing Page

Posted by in Adtailor

A good landing page is at the basics of a successful online marketing campaign. In this blog post we share tips on how to design, structure and personalize your landing page to achieve high engagement and conversion.

366 views
Author: Betty Stefanova

Personalized Marketing Campaigns – How it’s done

Posted by in Adtailor

People do not skip ads because they are annoying, but because they are irrelevant. The new normal is personal! Check our suggestions and best practices on how personalized marketing is done.

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