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Author: Petya Grozdarska

Top Stats To Consider In 2017: Email Marketing

Posted by in Email Marketing

Email marketing: to be or not to be? See what the top trends show. To make sure you are getting the most out of your digital marketing and sales strategy, take the time to learn the trends and review the crucial stats and insights in the second post of the “Top Trends To Consider In 2017” series.

694 views
Author: Petya Grozdarska

Top Stats To Consider In 2017: E-commerce

Posted by in E-commerce

To make sure you are getting the most out of your digital marketing and sales strategy, take the time to learn the trends and review the crucial stats and insights in this post.

497 views
Author: Petya Grozdarska

How To Engage Anonymous Online Visitors

Posted by in Content Marketing

Over 98% of online visitors remain anonymous. This is a huge amount of people that never truly engage with your business, isn’t it? If you think you cannot ignore this fact anymore, read on and see how you can change that.

500 views
Author: Petya Grozdarska

Dos & Don’ts of Personalization

Posted by in Content Marketing

In our attempt to spread more useful info and tips on how to integrate personalization in your marketing strategy, here are the most important Dos & Don’ts of personalization.

682 views
Author: Petya Grozdarska

How To Optimize Sales Funnels and Landing Pages

Posted by in Content Marketing

A sales funnel is a crucial part of every business’ sales and marketing strategy. How to optimize sales funnels and landing pages so that you get the sales and results you want? See the approach we use and benefit from it today!

608 views
Author: Petya Grozdarska

Adsimilis Montreal Recap: Optimization of Funnels and Landing Pages

Posted by in Events

Between 23 – 25 Sept, Montreal was the place to be for media buyers and performance marketers. Adsimilis became the home of Internet marketers from around the globe. Our co-founder Kroum Vassilev was one of 6 speakers during the conference, shining some light on the topic of funnel and landing page optimization.

531 views
Author: Petya Grozdarska

Generic vs Personalized Content

Posted by in Content Marketing

Generic content is being left behind, stepping out and letting personalization take the crown. Take a look at a few examples of generic vs personalized content and see the advantages of personalization in every aspect of your marketing strategy and sales funnels.

469 views
Author: Petya Grozdarska

Top 3 Most Used Profiling Characteristics

Posted by in Adtailor

Before you start personalizing, it’s important to define target groups for your products and services. Learn what profiling characteristics will help you shape the customer profile for your business and which of those traits are most commonly used.

515 views
Author: Petya Grozdarska

6 Powerful Marketing Tools For Your E-commerce Site

Posted by in E-commerce

Building an e-commerce business is not an easy task. Your site should not only be presentable and user-friendly but also easy to navigate and personalized. See the list of tools that might help you enhance your online store.

774 views
Author: Petya Grozdarska

What Is A Buyer Persona And How To Create It?

Posted by in Content Marketing

A buyer persona is a semi-fictional character that represents the perfect customer for your business. Buyer personas help you identify and better understand your best customers. This way it’s easier for you to tailor content that answers your clients’ specific needs, interests, behaviors, and expectations.

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