Social media is the new email. Hate it or love it – we all use it. It’s a great medium to engage and reach existing and new customers, expand brand awareness, sell, upsell and retarget using cross-platform tools. 81% of the US population has at least one social media profile, and over 50% have two or more. With this in mind, no matter which social media platforms you decide to invest in, you have a high chance of finding and engaging customers that you may not have reached otherwise.