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Author: Petya Grozdarska

Top 3 Most Used Profiling Characteristics

Posted by in Adtailor

Before you start personalizing, it’s important to define target groups for your products and services. Learn what profiling characteristics will help you shape the customer profile for your business and which of those traits are most commonly used.

Author: Betty Stefanova

How to Use Personalization in Your Marketing Strategy

Posted by in Content Marketing

Many marketers are struggling with how to apply content personalization effectively. That is why in this post we concentrate on some steps that will help you integrate personalization in your content marketing strategy smoothly and effectively.

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