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Author: Petya Grozdarska

What Is A Buyer Persona And How To Create It?

Posted by in Content Marketing

A buyer persona is a semi-fictional character that represents the perfect customer for your business. Buyer personas help you identify and better understand your best customers. This way it’s easier for you to tailor content that answers your clients’ specific needs, interests, behaviors, and expectations.

Author: Betty Stefanova

Why Is Smart Data a Game Changer for Your Business?

Posted by in Big Data

Quality should not come over quantity. The value of big data is not its size, but the insights that can be drawn from its analysis. In this article, we are discussing several key features and benefits of smart data for your business

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